Make your website work for you
Web site development involves fast-changing technology. What was state-of-the-art three years ago, is old-hat today. While this fast pace is a challenge for web site developers, it is a bonus for companies seeking to add more information, usefulness and interest to their marketing materials.
Before beginning a Web site, Biz-comm asks a series of questions about our client's perceived use for a site, then explore what other benefits a site can bring to a marketing plan.
Items to consider include:
Online lead tracking systems: See where your leads come from.
Clients only management system: great for construction firms.
Self-administered update pages: save monthly maintenance charges by filling out a form to add a news item, customer testimonial, tip, all page content etc.
Calendars: keep your customers updated on upcoming events by self-administered events calendars.
Blogs: keep visitors returning by writing interesting or useful information. Biz-comm also offers blogging services to keep content fresh.
Message boards: post items for feedback.
Mail lists: HTML email notices or text only messages to your customers, if not overdone, stimulates Web traffic. Sample of a e-newsletter.
Surveys: find out opinions on hot topics; post results or keep results private.
Client satisfaction surveys.
Shopping carts: use Biz-comm's secure server for credit card transactions. Sample of shopping cart.
Virtual tours: Whether it's a home for sale, a remodel to show off, or a yet-to-be-built design, animations and videos are an effective technique to get a marketing message across.
Seach engine optimization: We don't charge extra to prepare your site for good rankings. If you get an offer to get your site "on the top of Google" beware. It all comes down to which search words are "guaranteed." Most of these offers are bogus. Read more about SEO.
Domain registration: Don't lose your domain name accidently. We keep a master list and will let you know when it's due. Do NOT pay any bill that arrives in the mail from companies that you don't recognize. With our system, you own your domain, but we are listed as a contact to keep you safe from scams.
How are we different from other web site developers?
Biz-comm doesn't want to be in the business of maintaining clients' websites. We build easy-to-use update pages so our clients can add content as they wish. A new testimonial in the mail? Just type it in, and instantly it is online. Add new vendor to your list? Type it in. A news item? Same drill. Want to add a new page? Easy to do and no extra cost.
Everyone knows someone whose brother's cousin does web sites. That's not who we are. We are a marketing company that includes effective web sites as part of the overall strategy for success.
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We wanted to write and let you know how happy we are with the new Black Ice Security web site you have recently finished. Not only has the enhanced back end interface allowed us to better serve our clients and ensure faster response time for our field investigators, but the enhanced and customized look and feel of the site has set us apart from so many cookie cutter private investigation web sites. Your understanding of style and our needs in the private security field has made a huge difference in our improved business. Once again, thank you |
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