Press Releases
Press releases are a great marketing tool. When a company has something exciting to say, or an event to publicize, nothing fits these requirements like a well-crafted press release.
Press releases are just the ticket to announce a promotion, addition of a new line of merchandise, a new hire, or a physical move. More to the point, newspapers and local magazines want your news! Professionally written copy has a fast track to getting into a local paper. Reporters are busy folks and will take the easiest path to meet a deadline. Let Biz-comm prepare a press release that avoids the recycle bin.
Tip: As a former business desk editor at a daily newspaper, Patrice Olivier-Wilson cautions a company not to wear out its credibility with an editor. Don't waste an editor's time with useless "news." It may seem newsworthy to a company to announce that they just did "such and such," but an editor judges the information based on her readership's interest. So the hire of a new administrative assistant may be significant to Jones & Company, but does the readership care? Well, maybe if the administrative assistant is Oprah, but otherwise, it is a waste of time and effort to submit the information. If a company peppers an editor with too many of these type of "press releases," as soon as the editor sees the return address on the envelop or email, it is trashed.
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I have a new start up construction company which recently contracted with Biz-comm for my marketing and web site services. I have found that working with both Patrice Olivier-Wilson and Stephen Wilson to be nothing but a positive experience from two true professionals in their field. My very first client lived out of state and knew very little about me as a builder. I was in the negotiating process with him for their $600,000.00 custom home. Patrice brought my web site on line during the middle of negotiations and my client just happened to go on line and find it, enabling him to get to know more about myself and my services. The web site sealed the deal! The information and photos that Patrice coached me through providing her with in which to build my website proved to be successful. More that anything though, I think it was the testimonials that she acquired that really did the trick. As I read those testimonials, I realize the importance and value they add to my website. All I can say is "great work Patrice." I look forward to many more positive things to come due to my website and working with Biz-comm in the future. |
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