Corporate identity

In marketing, a corporate identity is the personality of a corporation and is visibly manifested by way of branding and the use of trademarks.

In general, within a set of guidelines, this amounts to a logo and supporting materials. These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

Corporate identity is composed of three parts:
• Corporate Design (logos, stationery, signs/vehicles, web sites, clothing, etc.). A strong corporate design is critical to successful communictions; it is a keystone upon which all else is build.
• Corporate Communication (advertising, public relations, brochures, direct mail, newsletters, events, etc.)
• Corporate Behavior (internal values, norms, customer service, etc.)

Examples of logo development
applied to stationery