Direct Mail
Direct mail is efficient and it's cost effective. Biz-comm plays a number of key roles in a direct mail marketing campaign:
Build a target market profile
Define demographics that match that target
Purchase direct mail lists using defined demographics
Design a direct mail piece that speaks to the target
Write copy for the piece
Manage the mailings, on time, on budget
Here are a variety of reasons to use post cards as direct mail:
You have three seconds to make an impression. Because a post card must be viewed in order to make a decision to read or to toss it, it impossible to escape notice.
Standard postal rates apply, so postage is nearly half of a first class letter.
Printing costs are very low per unit.
Rate of return will vary, depending on what industry your company is in.
