Direct Mail
Direct mail is efficient and it's cost effective. Biz-comm plays a number of key roles in a direct mail marketing campaign:
Build a target market profile
Define demographics that match that target
Purchase direct mail lists using defined demographics
Design a direct mail piece that speaks to the target
Write copy for the piece
Manage the mailings, on time, on budget
Here are a variety of reasons to use post cards as direct mail:
You have three seconds to make an impression. By using postcards or self-mailers, you can achieve an almost 100% brand communication. Since these mail pieces don’t need to be opened, nearly every recipient will at least see the name of your business. Even if they don’t respond right away, you’re still creating an impression in their mind, thus giving you a better opportunity to maintain “top of mind” recognition.
Standard postal rates apply, so postage is nearly half of a first class letter.
Printing costs are very low per unit.
Rate of return will vary, depending on what industry your company is in.
