Brochures, Sales Materials
Brochures, sales materials, folders, and promotional items all have their place in an overall marketing plan. Whether mailed to a targeted audience or given away during a face-to-face meeting, collateral materials reinforce a company's positioning.
Our Process
When Biz-comm enters a relationship with a new client, we often hear: "I need a brochure."
Everyone's marketing needs are different. Each of Biz-comm's clients market to a different segment of society in their geographic area. We bring an understanding of how demographics work and how best to take advantage of them. Every line of text, every graphic representation are carefully considered to make the best possible impact regardless of the medium. Sometimes a brochure is an effective first tool, but sometimes the benefit of a web site or direct mail campaign is more appropriate to our client's situation.
Consider this scenario: A company is looking for new leads. It needs to reach fresh markets. Will a brochure do this? Not necessarily. A web site, coupled with direct mail, would be a better first investment.
Marketing Shorthand
Our basic recipe for marketing development:
1) Strong corporate identity: a logo is critical as it is the keystone for all other work.
2) An effective website: Business cards, signs, brochures, direct mail, etc. all point to the web site. It's a waste of funds to print materials before a site is established. At the minimum, a web presence should be established that can be developed later.
3) Direct mail: Get your target audience's attention... drive them to your effective web site.
4) Reinforcement materials: Here's where newsletters, brochures, presentations, etc., take over.
