Advertising: No more impulse buys!
Advertising is the art of convincing another to believe, act or to purchase a specific thought, idea, or product. The advertising community employs the art of persuasive communication through tools such as print ads, billboards, radio or television ads, and Internet ads. Clearly, as not all markets, not all products or services lend themselves to all advertising mediums, nor are all mediums affordable to every advertiser.
Through experience, Biz-comm is uniquely qualified in the application of the art of advertising. When we enter into a contract with our clients, we bring the elements of persuasive writing, design, and the ability to purchase space and time under the most favorable pricing and position in the appropriate media to best serve our clients. Within a pre-determined budget, we evaluate the different venues for ads and then make recommendations based on our client's best interest and budget.
Before making any media buy, we supply our clients with a speadsheet comparing local opportunities with cost per view rates. The spread sheets measures the size of the ad in inches, with the distribution, with the cost per inch, per view. It is a logical comparison of options, balanced against a yearly marketing budget.
No more impulse purchases by clients who are cornered at the last chamber meeting. Our clients merely say: "Biz-comm makes our media buys. Please call them."
Biz-comm takes the uncertainty out of media buys, using a yearly budget, resource comparisons, and designing/writing to match our client's overall marketing message.
